Top 5 Consumer Finance Apps in Africa Q4 2023

During the fourth quarter of 2023, the top five consumer finance applications in Africa exhibited notable trends in weekly downloads, revenue, and active users. Here’s a detailed look at the performance of each app, based on data from Sensor Tower.

YNAB had fluctuating weekly revenue, peaking at approximately $796 in late September and closing the quarter at around $593. Weekly downloads varied significantly, reaching a high of 323 at the start of the quarter and ending with 241. Active users showed a slight decline overall, starting at 765 and finishing at 605.

Splitwise saw a consistent increase in weekly revenue, culminating at $748 in the final week of December. Weekly downloads were strong throughout, with a peak of 2.2K in the last week. Active users also climbed steadily, ending the quarter with 6.5K users.

Wallet: Budget Expense Tracker experienced stable weekly revenue, hitting $298 in the last week of December. Downloads were consistent, with a notable peak of 1.76K in late September and closing at 1.66K. Active users remained relatively high, starting at 7.9K and tapering slightly to 7.3K by the end of the quarter.

Spendee Budget & Money Tracker showed moderate weekly revenue, peaking at $253 in late October and ending at $244. Downloads varied, with a high of 549 in late September and a low of 217 in the final week of December. Active users fluctuated slightly, ending the quarter at about 1.1K.

Mobills: Budget Planner had a steady revenue trend, peaking at $250 in early November and closing at $200. Downloads were minimal initially but saw a significant spike to 224 in mid-December. Active users mirrored this trend, increasing from 131 at the start of the quarter to 287 by mid-December.

For more detailed insights, visit Sensor Tower.